Big Data Strategies to Transform Your Business

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51.00 ساعة تعليمية
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While big data infiltrates all walks of life, most firms have not changed sufficiently to meet the challenges that come with it. In this course, you will learn how to develop a big data strategy, transform your business model and your organization.

This course will enable professionals to take their organization and their own career to the next level, regardless of their background and position.

Professionals will learn how to be in charge of big data instead of being subject to it. In particular, they will become familiar with tools to:

  • assess their current situation regarding potential big data-induced changes of a disruptive nature,
  • identify their options for successfully integrating big data in their strategy, business model and organization, or if not possible, how to exit quickly with as little loss as possible, and
  • strengthen their own position and that of their organization in our digitalized knowledge economy

The course will build on the concepts of product life cycles, the business model canvas, organizational theory and digitalized management jobs (such as Chief Digital Officer or Chief Informatics Officer) to help you find the best way to deal with and benefit from big data induced changes.

During the course, your most pressing questions will be answered in our feedback videos with the lecturer. In the assignments of the course, you will choose a sector and a stakeholder. For this, you will develop your own strategy and business model. This will help you identify the appropriate organizational structure and potential contributions and positions for yourself.


Marijn Janssen
Marijn Janssen

Marijn Janssen is full Professor in ICT & Governance and head of the Information and Communication Technology section of the Technology, Policy and Management Faculty of Delft University of Technology.

He is Co-Editor-in-Chief of Government Information Quarterly, Associate Editor of the International Journal of Electronic Business Research (IJEBR), Electronic Journal of eGovernment (EJEG), International Journal of E-Government Research (IJEGR), Decision Support Systems (DSS) and Information Systems Frontiers (ISF). He serves as conference chair of IFIP EGOV series, is programme chair of IFIP I3E2016, track chair at AMCIS and minitrack chair at the HICSS conference series.

His research is focused on the design and service orchestration of public-private service networks. Public-private networks can be characterized by interacting public and private parties having different objectives and requirements, various degrees of technology-readiness, a plurifom systems landscape, path dependencies and the need to be compliant with the regulatory environment. Service orchestration is aimed at integrating disparate activities performed by separated organizations taking into account aspects ranging from the institutional and organizational level to the technical level. By current technology developments like cloud-computing, Software as a Service, semantic services, linked open data and policy developments like open data this landscape is fundamentally changing. The traditional relationship between governments and the public is challenged resulting in a more open government.

He was ranked as one of the leading e-government researchers in a survey in 2009 and 2014 and has published over 320 refereed publications.

Claudia Werker
Claudia Werker
Claudia Werker is an associate professor in Economics of Technology and Innovation at the Department Technology, Policy and Management at Delft University of Technology. She is also visiting professor at the Research Area Technology, Innovation, Marketing and Entrepreneurship (TIME) at RWTH Aachen University. She has been teaching Bachelor, Master and PhD students in the field of Economics of Innovation and Technology. Claudia Werker received her PhD-degree in Economics (Dr. rer. pol.) from Freiberg University of Technology, Germany (summa cum laude). Starting with her PhD thesis she has been studying the creation and dissemination of innovation and knowledge in innovation systems. Currently, her recent research focuses on management of technology and innovation, the economic effects of big data and design for values.
Scott Cunningham
Scott Cunningham
Scott Cunningham joined the faculty in 2004. Prior to joining TU Delft, he worked in the computer and software industry, creating analytical models for commercial clients. His work on national innovation indicators helps inform policy for the governments of the U.S., the U.K. and Malaysia. Scott Cunningham is interested in operations research and decision sciences approaches for policy making. In particular, he is interested in probabilistic models of social exchange. Other interests include building multi-actor systems theory through the economic sociology and innovation policy literatures. A recent publication is Tech Mining (with Alan Porter), a book on assessing new technology developments.