Product Strategy for Product Managers

The most effective products start with a comprehensive market-based, insight-driven strategy. Understand the role that product managers play during product development, with a focus on activities that happen early in the product development cycle. Learn how to identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and bought into your ideas.