UX Research

مقدمة من

شعار المنصة
متاح الآن إلى 2025-07-31
45.00 ساعة تعليمية
متوسط
اللغة :
الإنجليزية
ترجمة المقرر arrow-right-icon
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نبذة عن المقرر

You’re curious about user experience (UX) but don’t know where to begin? This is the course for you! UX Research is what turned design into UX Design and evaluation into UX evaluation. In short, what makes UX, UX!

In this MOOC, you will learn to collect user information throughout the digital product’s development. From interviews, observation and cultural probes, to running surveys and reading web analytics, you will learn the most current UX data collection methods.

Seeing the product through the eyes of your users operates a paradigm shift with lasting impact. A good UX has been recognized to be profitable for organizations, consequently, UX Research expertise is a highly sought-after skill in business organizations.

No previous knowledge needed. Join us as you start your UX journey, through the UX Design and Evaluation MicroMasters, or as an individual course.

المدربين

Sylvain Sénécal
Sylvain Sénécal

Professor Sénécal holds the RBC Financial Group Chair of Electronic Commerce and co-director of Tech3Lab at HEC Montréal. Before joining HEC Montréal in 2004, he was an assistant professor of marketing and e-commerce at the University of Toledo (Ohio, United States). He has taught in marketing and e-commerce in Austria, Canada, France, South Korea and the United States.

He has worked or currently works with various Canadian and international companies. He is also President of Imarklab, an interactive marketing intelligence consulting company.

Yany Grégoire
Yany Grégoire

Professor Grégoire holds a doctorate in marketing from the University of Western Ontario (Ivey). 2004-2010, he taught at Washington State University. 2010, he joined HEC Montréal and since 2014, he has held the Omer DeSerres Chair of Retailing. A popular instructor, Professor Grégoire has won numerous awards for the quality of his teaching at Ivey, WSU and HEC Montréal.